Possibly one of the most interesting packages I've had through my door recently has been "Eau de Toast."
 
The limited edition scent was created by The Federation of Bakers to challenge the fashion for bread-free diets. With just 80 calories per slice, bread provides (at least) 10% of the adult daily intake of protein, fibre, calcium, iron, copper, zinc and manganese. What’s more, the Government’s Nutrition Survey shows that people who eat the most bread, consume the fewest calories.


‘Eau de Toast’ was created to remind women who skip breakfast just what they’re missing out on, to be honest, I'd say this works a treat. The scent is exactly like toast. It starts off quite strong, almost a Marmite smell but then mellows into hot buttered toast.


Its a little odd for everyday wear but I can confirm that after conducting extensive experimentation with this (having everyone in the office sniff it) The majority of participants all immediately fancied a nice bit of Hovis with Lurpack.